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Are you wearing your shamrock today?



Sometimes we can all learn a thing or two from a Saint. Today as we remember Saint Patrick there will be many wearing green attire and a simple shamrock, partaking of some Irish stew and probably a pint of Guinness. Around the world many iconic buildings turn green in this Irish celebration of one of our renowned Saints.

Having been captured by pirates and taken as a slave to Ireland he could be found in the foothills of Slemish in Co. Antrim tending his sheep, not too distant from my own homeland. The date of his life cannot be fixed but is thought to be around AD 400 and Saint Patrick’s Day is observed throughout the world, especially in UK, Canada, United States, Australia and New Zealand on 17 March, which is said to be the date of his death. Irish diaspora around the world will be celebrating his life and death today!

St Patrick during his time on earth used the shamrock to explain the holy trinity to help convert the pagan Irish to Christianity, he gained a very strong faith, found his tribe and most of all he pursued his dreams. His story is compelling, transforming and powerful.

What I want to ask you today is your story compelling and powerful and what can we learn from St Patrick?

Tell your story
What (symbol) can you use to tell your story? Do you truly reflect your business? What is your story? What are you selling? Is it a product or a service? Does your business logo/strapline provoke interest? You may wish to reflect on these questions but I would always suggest that you make your own story and brand it in a simple, dynamic and appropriate manner applicable to your business – creating your very own USP.

Have faith
In order to live a prosperous, successful and happy life it is imperative to believe in yourself. Having faith that you can achieve whatever it is you want do is tantamount to your success. I believe we are all hard-wired to believe in ourselves but sometimes self-doubt creeps in, whether through thoughts, words or deeds. Develop a mind-set of ‘I can do it’, empower your mind and yourself, and delete the limiting beliefs. Whatever the mind can conceive and believe, it can achieve.

Find your tribe
Decide your niche, ascertain who your perfect customer is and create an avatar and sell to them. People buy from people not from businesses. Others may be inspired by your life and business vision and may wish to help, ensure you share it and where needed ask for help. If you don’t ask you don’t get. Support from family, friends, colleagues and even strangers who understand your passion and belief will help you and your business grow.

Pursue your dreams
Too many people today still play small and dream small. I believe we should all dream big. By holding the vision of the big dream, allowing ourselves to take the daily actions necessary (the baby steps) we can step into the grander vision of our dreams. We may not always know the ‘how’ but somehow it always turns up. Another person opens a door, a new connection through a third party and before we know it we can be truly living that dream.

Be open to change, start seeing the obstacles as opportunities and stay positive in your mind-set. Create your vision, start small but think big.

And don’t forget to wear your shamrock or something green in celebration of St Patrick but maybe it’s also the first day that you begin to dream big and pursue your dreams!.