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Connecting is not enough



It was my absolute delight and pleasure to interview the wonderful Andy Lopata. Labelled ‘Mr Network’ by the Sun, Andy was called one of Europe’s leading business networking strategists by the Financial Times. Andy is the author of three books on networking, as well as a blogger for The Huffington Post and NatWest Business Sense.

Andy speaks internationally and has worked with companies from one-man bands to organisations such as Deloitte, Merrill Lynch and Mastercard to help them realise the full potential from their networking.

He is a Fellow and former vice-president of the Professional Speak Association.

“If people like you they’ll listen to you, but if they trust you they’ll do business with you.”

~ Zig Ziglar

Albeit our conversation was primarily about how to network, be authentic, we touched on rituals, his three books, his coaching app and of course mindset. Andy shared with us many tools and techniques from;

  • Leaving your elevator pitch at the ground floor
  • The importance of small talk – find the common thread
  • Be personal and heart-centred
  • Practice empathetic listening
  • Prepare in advance
  • Be professional and polite

He also reminded us that building relationships takes time and of course that takes trust. Why not think about all the people you currently know – how are you keeping in touch? Do you just call someone when you need something?

As Andy suggested when we are networking you must consider;

  • Have a clear end in mind
  • Outline your goals
  • Decide on your strategy
  • And ask yourself what is your return on the investment

Whether you are networking online or in person the most important thing to do is to follow up.

Remember networking is knowing the right people who can get you places that you might not reach otherwise.

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

~ Dale Carnegie

Please enjoy and feel free to listen to the full show and connect with the lovely Andy Lopata on the links below.

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