Why PR is essential for Business!
Jessica Huie MBE is the founder of JH Public Relations and Color blind Cards. She decided that after about ten years as a successful publicist it was time to step up from being an employee to being an entrepreneur and employer and be in control of her own destiny by setting up JH Public Relations. Throughout my interview she clearly highlights how through sheer determination and hard work even as a parent at 17 anything is possible! It is all about your mindset!
During the show we talked about the importance of PR to raise the profile of your business, your brand and even you as an individual, needless to say good stories always sell. It is therefore imperative to share the platform of stories that inspire the public and recognise that it is already endorsed.
She reminded the audience that PR is important even from the embryonic stage and it is essential to be communicating your brand values, what you stand for, not just connecting with your target consumer. Jessica says “people buy people” and of course two great examples of that today are Richard Branson and James Dyson.
Ask yourself what is your business looking for? Are you looking for investment? Do you need to create a high-street or an on-line presence for your audience/customer? Only then can you truly look at how PR can really help you gain access to it.
“If I was down to the last dollar of my marketing budget I’d spend it on PR!”
~ Bill Gates
Following a shopping trip for a card to boost her daughter’s (then aged 7) self-esteem, Color blind Cards was launched inspired by the high-street’s lack of representative multi-cultural greeting cards. Spurred on by her passion despite not having retail experience Jessica’s business is successfully selling cards in the UK, USA, Africa and throughout some of the Caribbean Islands. She suggested that having a real heart connection with the business encouraged her even more to succeed.
“Put your heart, mind and soul into even your smallest acts. This is the secret of success.”
~ Swami Sivananda
Please listen in to the full show for many more PR tips, hear her thoughts and feel her passion on how we can support our children today, enjoy and feel free to connect with the lovely Jessica Huie MBE on the links below.